Starbucks leverages web3, announces NFT airdrop for select Odyssey members
Starbucks is stepping into the web3 universe with plans to airdrop limited-edition NFTs to eligible members of its exclusive Odyssey rewards program.
In the latest development, Starbucks, the well-known coffeehouse chain, is set to offer an NFT airdrop to members of its Odyssey rewards program, marking its significant entry into the web3 arena.
To qualify for a “limited-edition stamp”, a unique digital collectible, users are required to meet certain conditions as outlined in an email to Odyssey members, according to a report.
The criteria include being a U.S. resident and being both a Starbucks rewards member and an enrolled member of Starbucks Odyssey, the company’s highly anticipated web3 rewards platform, which debuted in beta in September 2022 and remains exclusive to a select group.
Furthermore, participants must have completed two specific “journeys” and already be in possession of at least one limited-edition NFT stamp. These “journeys” are distinct challenges users can undertake to earn stamps that come with reward points.
An example might include visiting a different Starbucks location or sampling a new beverage, as detailed by a former Starbucks executive last December.
Eligibility for the upcoming airdrop will be determined by whether all conditions have been met by a date specified by Starbucks, as per the terms of Starbucks Odyssey’s airdrop. However, the fine print stipulates that recipients cannot necessarily choose their Stamp; the choice remains at the sole discretion of Starbucks.
Starbucks continues to express interest in the digital ownership sphere. Recently, the company launched the “First Store” NFT collection, with many collectibles depicting the original Starbucks store that opened its doors in downtown Seattle in 1971.
Impressively, over the past 24 hours, the First Store collection has topped the sales volume charts on Nifty Gateway.